BASF set to display resistance-busting pest control solutions at PPC Live 2025

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The BASF team will be at Stand 12 at PPC Live 2025, ready to showcase its award-winning cholecalciferol rodenticide, Selontra, the highly potent flocoumafen bait, Neosorexa Plus, and the recently relaunched broad-spectrum insecticide, Fendona 6SC.

Pest controllers attending the event will have the opportunity to explore how these innovative solutions can deliver fast, effective results and become essential tools in their pest management arsenal. BASF experts will also be on hand to provide practical advice and top tips to help professionals tackle infestations with confidence.

Adding to the expertise on offer, BASF’s Alex Wade will lead a seminar on behavioural resistance, discussing effective strategies to combat this growing challenge.

Leading the team on the stand will be Laurence Barnard, BASF’s country business manager at BASF.

“PPC Live is a fantastic opportunity to connect with professionals across the industry, from seasoned experts to those just starting out,” Mr Barnard said.

 We’re excited to showcase our product portfolio, including our two latest releases, Neosorexa Plus and Fendona 6SC. It’s also a great chance to hear directly from pest controllers, gaining valuable feedback on our products and insights into their needs and industry concerns.

“Of course, we’ll also be highlighting the benefits of Selontra and its many USPs with the support of some of our Selontra ambassadors. Our team will be available throughout the day to share the benefits of cholecalciferol rodenticides and hopefully encourage them to try it out on their next job.”

PPC Live takes place on Wednesday, March 19, at the Yorkshire Event Centre in Harrogate.

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With more than 25 years' experience in business-to-business publishing, Simon is editor of LBM titles Pest and OvertheCounter. Big fan of Manchester United.